EQUIBASE NOW SELLING DAILY RACING FORM ON equibase.com
Equibase Company LLC today announced an agreement with Daily Racing Form to begin selling the electronic edition of the Form immediately on equibase.com.
Equibase executive vice president, marketing and sales, Hank Zeitlin, said the addition of detailed past performances into the array of products available on equibase.com helps fulfill the Company’s goal of expanding web site content for the benefit of all fans.
When we re-launched equibase.com last August, we committed to offering a full range of handicapping products for every level of horseplayer, he said. Today’s agreement is another important step in that direction.
The full past performances found in the Daily Racing Form are an ideal complement to the Equibase fan friendly race programs and supplements, he added. They contain all the information the sophisticated racing fan needs and are a logical progression for those newer fans whose handicapping skills are being developed through our fan friendly product line.
Each edition of the electronic Daily Racing Form sold on equibase.com will be customized, allowing the fan to select three or more race cards. In addition to the detailed past performances that include Beyer speed figures, the electronic Daily Racing Form also includes graded entries, track records, analysis and selections.
We are pleased to use our 104-year history and brand name strength and work with Equibase to better serve the interactive marketplace, said Daily Racing Form senior vice president of development, Katherine Wilkins. This agreement only strengthens our commitment to provide all racing fans with convenient access to the detailed past performance information they have come to rely on, and to expand our reach to the widest possible audience online.