October 6, 2000
For Immediate Release
EQUIBASE COMPANY RENEWS AGREEMENT TO SERVE AS NTRA OFFICIAL SUPPLIER OF RACING INFORMATION AND STATISTICS
Equibase Company LLC has renewed its agreement to serve as the National Thoroughbred Racing Association's Official Supplier of Racing Information and Statistics. Equibase became an Official Supplier to the NTRA in December 1998, after collaboration on a more user-friendly past-performance design for new fans and on the NTRA's Web site, ntra.com.
Equibase Company is the Thoroughbred industry's official database for racing information and is a general partnership between the Thoroughbred Racing Associations of North American (TRA) and The Jockey Club.
"We look forward to working with Equibase on joint marketing initiatives in 2001," said Keith Chamblin, vice president-industry relations and marketing. "We are grateful for their continued support and their innovative approach to attracting and educating a new audience for horseracing."
"We're proud to serve as the Official Supplier of Racing Information and Statistics to the NTRA," said Hank Zeitlin, executive vice president, marketing and sales for Equibase. "Equibase was created to serve the Thoroughbred industry and, like the NTRA, we continuously look for ways to broaden our fan base and bring the sport of Thoroughbred racing to more people."
Since re-launching its Web site, equibase.com, with full e-commerce capabilities in 1999, Equibase Company has rapidly emerged as a leading provider of value-added products and services in the electronic and interactive marketplace. The site offers past performances and handicapping products for handicappers of all skill levels, as well as a streaming race results ticker that provides up-to-the-minute results from tracks continent-wide.
The NTRA is a broad-based coalition of Thoroughbred interests, which in addition to racetracks, includes owners, breeders, off-track betting organizations, trainers, jockeys, veterinarians and sales companies, among others. Through membership dues and funding from other horseracing interests, like the American Quarter Horse Association, the NTRA markets, advertises, promotes and televises horseracing in North America. It also serves as a catalyst for industry-wide programs benefiting members in group purchasing, telecommunications and technology, consumer research and legislative initiatives. The NTRA has offices in Lexington, Ky., and New York City. A compendium of NTRA press releases appears on the NTRA Web site, ntra.com. Contact the NTRA at firstname.lastname@example.org.