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March 5, 2002
TRACKMASTER RELAUNCHES WEB SITE
TrackMaster, a leading provider of electronic handicapping information for Standardbreds, Thoroughbreds and Quarter Horses, today announced the addition of many new features to its web site, trackmaster.com, as part of a redesign that greatly enhances the experience of both current customers and handicappers of all skill levels.
David Siegel, the president of TrackMaster, said the redesign fits nicely with the look and feel of equibase.com, its parent company's web site, and the increasing demands for easier access to products by its customers.
"With the rapid growth of at-home wagering, we have been working hard to develop new products and improve existing products for both Thoroughbred and harness racing markets," Siegel said. "While we have been successful in addressing these segments in our products, we found the need to improve our web presence as well, allowing for fans of both to easily access all of our premium products and free services as well."
Among the changes to the web site is a quick-download menu on the company's home page.
"We have totally changed the way consumers access our files," Siegel explained. "The new methodology is much quicker and simpler. In addition, the quick-download feature on our home page allows users to instantly access the data that is important to them."
TrackMaster has also included links on its home page to the official sources of racing information (Equibase for Thoroughbred racing; the USTA and Standardbred Canada for Standardbred racing). From there, users can access basic racing information including entries and results, workouts, carryovers and industry news.
In addition, users can follow their favorite horses via a free e-mail notification service by accessing the TrackMaster Virtual Stable for harness racing and Equibase's Virtual Stable™ for Thoroughbred racing.
TrackMaster is a wholly owned subsidiary of Equibase Company LLC. Equibase is a partnership of the member racetracks of the Thoroughbred Racing Associations of North America (TRA) and The Jockey Club, and serves as the Thoroughbred industry's Official database of racing information.