Tuesday, October 21, 2003
Media: Richard Pesce (703) 433-4927
Investors: Paul Blalock (703) 433-4300
Peggy Hendershot (859) 422-2648
The National Thoroughbred Racing Association (NTRA) and Nextel today announced the launch of the NTRA's wireless site for Thoroughbred racing statistics, news and information. Similar to wireless sites offered by Nextel for other sports, subscribers with Nextel OnlineÒ wireless Web Internet service can access the NTRA's racing site by clicking on the link labeled "horse racing" found within the sports category under "Web Sites" on the home page.
Featured information on the site includes:
"One of our most important goals in establishing a partnership with Nextel was to bring Thoroughbred racing news and information to racing fans and industry members through wireless services," said Chip Campbell, NTRA senior vice president of television and sponsorship. "Nextel responded quickly and the interface with our information providers has been seamless. The decision to give our site 'Top Deck' placement is further evidence of Nextel's commitment to our sport."
"Nextel's horse racing wireless site furthers our commitment of delivering the latest wireless data content to subscribers," said Tim Dunne, vice president, eBusiness, Nextel Communications. "In addition to Thoroughbred racing fans, more than 400,000 people make their living in the horse racing industry, and the news and information found on the NTRA site helps both groups to stay informed without having to sacrifice productivity. We are extremely excited about the possibilities that our partnership with NTRA provides and hope to build on our initial success."
Nextel is the Official Wireless Telecommunications Company of the NTRA and the Breeders' Cup World Thoroughbred Championships and a partner of NTRA Purchasing. In June 2003, it was announced that Nextel would become the presenting and divisional sponsor of the Nextel Breeders' Cup Distaff, part of the $14 million Breeders' Cup World Thoroughbred Championships, beginning in 2004. Nextel has since assumed sponsorship of this year's Distaff and its division and is now the sponsor of the Distaff Division and the Breeders' Cup Distaff, Presented by Nextel. Nextel also will sponsor the Nextel Call to Post segments on the NBC telecast of the Breeders' Cup from Oak Tree at Santa Anita Park, Saturday, October 25 from 1:00-6:00 p.m. (ET).
Nextel Communications, a Fortune 300 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country, covering thousands of communities across the United States. Nextel and Nextel Partners, Inc., currently serve 293 of the top 300 U.S. markets. Through recent market launches, Nextel and Nextel Partners service is available today in areas of the U.S. where approximately 242 million people live or work.
The NTRA is a broad-based coalition of horseracing interests, including the American Quarter Horse Association, charged with increasing popularity of horseracing and improving economic conditions for industry participants. The NTRA and Breeders' Cup Limited also administer the Breeders' Cup World Thoroughbred Championships, Thoroughbred racing's year-end championships consisting of eight races and $14 million in purses and awards, and the Breeders' Cup Stakes Program. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup World Thoroughbred Championships, breederscup.com.