Monday, August 1, 2011
SARATOGA SPRINGS, N.Y. - The New York Racing Association, Inc. (NYRA) and Equibase Company will launch the official "Play Saratoga" Facebook game on Wednesday, August 3.
The free game, developed by Cornett Integrated Marketing Solutions, includes daily, weekly, and grand prizes, and will run through Labor Day, September 5, the end of the Saratoga Race Course meet.
Fans can sign up to play through their Facebook accounts by going to the Equibase Facebook page, the NYRA Facebook page, or by visiting www.playsaratoga.com.
"We are very pleased to partner with Equibase and bring this exciting game to our many Facebook fans," said NYRA President and CEO Charles Hayward. "NYRA maintains a robust social media presence on Facebook, Flickr, Twitter, and YouTube, and the Play Saratoga game provides yet another fun way for people to follow and interact with the best racing in the country."
"We have seen the fun social side of Facebook by posting Equibase Yearbook races and with the creation of the Stats Profile pages app, giving fans different ways to comment on their favorite horses, jockeys and trainers," said Equibase President and COO Hank Zeitlin. "Now with the Play Saratoga game, fans can actively participate on Facebook with Saratoga's great racing."
To earn points, players select the top three finishers of each race on the Saratoga card before post time for race one. Scoring for each race ranges from 175 points for selecting the trifecta in correct order down to 25 points for correctly selecting a horse to show.
Prizes for the contest are as follows:
Players must abide by the game’s official terms and conditions as detailed on the Play Saratoga website.
About Equibase Company
Equibase Company is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America. Through its website, mobile platform and mobile applications, Equibase offers a comprehensive menu of wagering products, statistical information and video race replays in support of the North American Thoroughbred racing industry. Additional information is available at equibase.com.
About The New York Racing Association, Inc.
Founded in 1955, and franchised to run thoroughbred racing at New York’s three major tracks through 2033, NYRA boasts a lineage that actually stretches back almost 150 years. NYRA tracks are the cornerstone of the state’s thoroughbred business which contributes more than $2 billion annually to New York State’s urban, suburban and rural economy. In 2010, more than 1.6 million people attended the live races at NYRA tracks. Factoring in nationwide off-track wagering, the average daily betting handle on NYRA races totals more than $8.7 million. NYRA has a vast network of websites, including www.nyra.com, www.belmontstakes.com, and www.nyragroupsales.com. You can also follow NYRA on social media platforms Facebook, Flickr, Twitter, and YouTube.
Contact: Dan Silver - firstname.lastname@example.org