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Press Release

 

August 9, 2011
NEWS RELEASE


QR Codes Add Dynamic Element to Equibase Past Performance Programs


Official Equibase® Past Performance Programs now include a Quick Response (QR) code for each race that provides instant access to pre- and post-race information on smartphones, it was announced today by Equibase Company President and COO Hank Zeitlin.

The QR codes may now appear in hardcopy programs sold at most tracks and simulcast outlets throughout North America as well as in all electronic programs sold on equibase.com. Scanning the QR code on a printed program page using a QR code reader will display the program changes and scratches when scanned before the race and the results with payoffs, results charts and a link to the replay when scanned after the race.

"Injecting this dynamic technology takes a print product and turns it into an interactive, engaging fan experience," said Zeitlin. "It immediately becomes a ‘go-to’ source throughout a fan’s day at the races."

To view the QR codes within Official Equibase Past Performance Programs, Equibase recommends the following free reader applications to download: I-nigma for iPhone users and Google Goggles for those with an Android device.

Equibase Company is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry’s official database. Through its website, mobile platform and mobile applications, Equibase offers a comprehensive menu of wagering products, statistical information and video race replays in support of the North American Thoroughbred racing industry. Additional information is available at equibase.com.

Contact: Rhonda Norby (859) 224-2856

Equibase Company is the Official Supplier of Racing Information and Statistics to America's Best Racing, Breeders' Cup, Daily Racing Form, ESPN, MSNBC, NTRA, The Jockey Club, TRA, TVG and XpressBet.

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