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September 28, 2011
NEWS RELEASE


NYRA and Equibase Launch "Play Belmont" Facebook Game


ELMONT, N.Y. - On the heels of the popular "Play Saratoga" game, The New York Racing Association, Inc. (NYRA) and Equibase Company will launch the official "Play Belmont" Facebook game on Super Saturday, October 1, a day featuring five Grade 1 races at Belmont Park.

The free game, developed by Cornett Integrated Marketing Solutions, includes daily, weekly, and grand prizes, and will run through Sunday, October 30, the end of the Belmont meet.

Up for grabs in the free game will be $2,400 in cash prizes, 2011 Breeders’ Cup tickets, and Equibase premium past performances.

Fans can sign up to play through their Facebook accounts by going to the NYRA Facebook page, the Equibase Facebook page, or by visiting www.playbelmont.com.

To earn points, players select the top three finishers of each race on the Belmont card before post time for race 1. Scoring for each race ranges from 175 points for selecting the trifecta in correct order down to 25 points for correctly selecting a horse to show.

Regular prizes for the contest are as follows:
  • Daily Prize (October 1 - 30): Premium Past Performance subscription, courtesy of Equibase
  • Weekly Prizes (Usually Wednesdays through Sundays, except one six-day week from October 5 - 10 and one four-day week from October 13 - 16): $100 cash prize, courtesy of NYRA
  • Saturday, October 22: $500 cash prize, courtesy of Equibase

    In addition to the regular prizes, there are bonus prizes during the contest for the highest daily point totals, as follows:
  • Saturday, October 1: Two 2011 Breeders’ Cup Clubhouse tickets for Friday, November 4 and Saturday, November 5, courtesy of the Breeders’ Cup
  • Sunday, October 2: $250 cash prize, courtesy of Equibaseof NYRA
  • Saturday, October 8: $250 cash prize, courtesy of Equibase
  • Saturday, October 8: $250 cash prize, courtesy of Equibase

    Players must abide by the game’s official terms and conditions as detailed on the Play Belmont website.

    About Equibase Company

    Equibase Company is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America. Through its website, mobile platform and mobile applications, Equibase offers a comprehensive menu of wagering products, statistical information and video race replays in support of the North American Thoroughbred racing industry. Additional information is available at equibase.com.

    About The New York Racing Association, Inc.

    Founded in 1955, and franchised to run thoroughbred racing at New York’s three major tracks through 2033, NYRA boasts a lineage that actually stretches back almost 150 years. NYRA tracks are the cornerstone of the state’s thoroughbred business which contributes more than $2 billion annually to New York State’s urban, suburban and rural economy. In 2010, more than 1.6 million people attended the live races at NYRA tracks. Factoring in nationwide off-track wagering, the average daily betting handle on NYRA races totals more than $8.7 million. NYRA has a vast network of websites, including www.nyra.com, www.belmontstakes.com, and www.nyragroupsales.com. You can also follow NYRA on social media platforms Facebook, Flickr, Twitter, and Youtube.

    Contact: Dan Silver dsilver@nyrainc.com