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May 6, 2013
NEWS RELEASE


equibase.com Draws Record Pageviews on Kentucky Oaks and Derby Days


Equibase today reported that pageviews to equibase.com on the days of the 2013 Kentucky Oaks and Kentucky Derby totaled 3,163,011 according to Google Analytics, which is 22 percent above the 2.6 million page views during the comparable two-day period in 2012. mobile.equibase.com traffic also continues to grow, with 738,931 page views on Kentucky Oaks and Derby days.

"equibase.com and mobile.equibase.com continue to serve both longtime fans as well as newcomers to racing with pre- and post- race information in addition to a variety of other products that help them follow the Kentucky Derby and our sport’s other signature events," said Equibase’s manager of eBusiness Operations and Development, Chris Dawahare. "We look forward to providing a wide range of racing information throughout the Triple Crown."

With pageviews averaging nearly 900,000 daily, equibase.com has served as a central source for racing information on the Internet since its launch in 1995. equibase.com features a variety of premium handicapping products and a comprehensive menu of free information, including entries, Entries Plus, results, historical race charts, program changes and scratches as well as individual Stats Profiles for horses, trainers, jockeys and owners.

Equibase Company is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry’s official database. Through its website, mobile platform and mobile applications, Equibase offers a comprehensive menu of wagering products, statistical information and video race replays in support of the North American Thoroughbred racing industry.



Contact: Rhonda Norby (859) 224-2856